Dendrio’s naming arises from dendrites – branched projections of neurons that transmit nerve impulses received from other cells through synapses. Dendrites are a network, and the fact that they have electrical properties and transmit information creates a strong parallel with the IT network or the way we connect computers. Moreover, dendrites are an essential part of the human cognitive process and we imagined a new parallel between the connections among the functions of dendrites and the impact that Dendrio can have on a company: managing the network, data security and the cloud component.
The Latin root of the word helps us to be pronounced almost identical in most languages. From the point of view of the sound we wanted an easy to pronounce, friendly, open and natural name meant to humanize and temper the cold side of the technology. The logo builds the idea of a friendly brand, simple, close to people, so it uses small letters and rounded shapes.